ADA Raises Alarm Over Insurance-Owned Dental Practices
📰 WHAT HAPPENED
On July 2, 2025, ther ADA confirmed that Delta Dental of Wisconsin has acquired CHERRY TREE DENTAL, a regional chain of dental practices. The move triggered strong reactions from the ADA and Wisconsin Dental Association, who fear the poetical for conflicts of interest in patient care decisions.
⚠️ WHY IT MATTERS
“The integrity of the skill, care, and judgement that we provide is the cornerstone of each relationship… ADA leadership and membership stand firm on protecting and preserving the integrity of that relationship.” -Dr. Mark Moats, Chair of the ADA Council on Dental Benefit Programs (ADA News, 2025)
The ADA warns that insurance-owned practices may steer treatment based on cost containment, not clinical need— raising serious concern about autonomy, ethics, and quality of care.
🛡️ADA’S RESPONSE SO FAR
Seeking transparency and clarification from Delta Dental
Investigating possible legal or regulatory implications
Reaffirming their position: dental practices should be dentist-owned, not insurer-controlled
👥 WHAT THIS MEANS FOR PATIENTS
You could unknowingly be receiving care from a dentist employed by your insurance company
Treatment recommendations might prioritize insurer profits
Patients are encouraged to ask:
Who owns this practice?
Does ownership affect the treatment options I’m given?
🔒 SAVVY MEMBERS GET THE FULL BREAKDOWN
Curious what this means for your next visit or big dental procedure? Our members-only section explains:
What regulatory changes ma be coming
How to spot insurer-owned dental offices
Questions to ask your dentist if you’re unsure
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